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The Mars Agency will show you how to create Connected Commerce. More than one-third of Americans have made omnichannel features such as buying online for in-store pickup part of their regular shopping routine since the pandemic, and nearly two-thirds of those individuals plan to continue according to McKinsey.

Numbers aside, it's safe to say offering a compelling omnichannel experience is now a requirement for the retail landscape. Join this Masterclass hosted by Mosaic and explore the challenges and successes of brands as they navigate the shift from a linear, transactional-centric approach to a state-of-the-art omnichannel offering. Learn how to establish impactful creative partnerships, how to navigate and adapt to the constantly evolving consumer shopping habits and the tips you need to push the boundaries of the consumer shopping experience.

Welcoming remarks and a look at the event. In this new era of discovery and innovation, brands are adapting to the latest trends and insights to reach their consumers where they are. The explosion of social and ecommerce in recent years has forever changed the way people shop, discover new products and seek recommendations via their communities — from creators and celebrities to friends and family. TikTok has quickly become a destination for a new kind of shopping culture - Community Commerce — which blends content, creators, community, entertainment and shopping.

Brands have an opportunity to activate and unlock the power of this emerging trend and connect with engaged audiences like never before. Oliver Embry helped build cutting-edge traffic and retail strategies for adidas, and now leads the charge on advertiser growth opportunities at MNTN. His experience creating effective and unexpected tactics for retailers has led to countless revenue wins.

So with a looming supply chain crisis, what opportunities does he see for savvy ecommerce marketers looking to turn adversity into opportunity? He'll also explore how digital gift cards unlock a unique opportunity to target recipients on CTV with post-holiday and evergreen fulfillment campaigns to keep the revenue flowing.

The pandemic pushed more consumers than ever to shop online from their homes. As emerging media, from AI to AR, continue to fast-forward the customer experience, marketers are seeing measurable gains in satisfaction and retention. Design and UX play an integral role in elevating the shopping experience.

Join Adweek, as we hear from Flowers. Retailers have evolved enormous new capabilities in media. In this environment, there are major opportunities for brands to win … and lose.

Join VaynerX Chairman Gary Vaynerchuk as he shares how NFTs can shake up the brand experience, create new communities and revenue streams, and drive cultural change overall. To deliver personalized customer experiences on the showroom floor and through every digital touchpoint, retail companies must give their business teams access to first-party data that offers both confidence and utility.

Sue will also share:. Since , Food52 has been growing its audience via content and community-building endeavors like digital recipe contests and a hour hotline for cooking questions. Commerce — now the brand's primary revenue stream — was introduced early on, originally as a means of delighting community members which ultimately built trusting customers.

Today, deliberately integrated experiences across content, community and commerce touchpoints in that order increase engagement and convert that target audience into loyal shoppers with high lifetime value. Join Adweek as we hear from Food52 President Claire Chambers on how they use data and personalization to accelerate growth while staying true to its values that stand the test of time. GenZ, the most connected, price conscious, savvy consumer ever, is forcing marketers to rethink and throw out their tried and tested models.

They're hyper-connected and averse to traditional advertising, expecting brands to be like Netflix - ready and waiting to be consumed on their terms. De Mille. Higgins , Linda Mugleston Mrs. Triton This moon is one of the weirdest places in our solar system. When planets formed around the sun, or moons formed around a large planet, those objects are all thought to have formed from a disk spinning in a single direction — that disk takes up the angular momentum as the mass falls into the planet or the star.

Every large moon of Jupiter, for example, orbits Jupiter in the same direction. Neptune has 13 moons that travel in a single direction, and one that goes the wrong way — Triton. A: Back in , I decided that I needed a bracelet to match my shoes for the day — a pair of lemon-lime Nikes. I ended up going to craft stores to get elastic, some thread and a few paint markers.

At home, I painted the elastic with the green markers and sewed it together to form what we now refer to as the very first ZOX. At the time, I never expected it to be much of anything. That first evening back in Michigan, my brothers and I bought more elastic and paint markers, determined to make some fun designs.

The next day, my brothers wore their wristbands to school and received countless comments from friends asking where they could get one of their own. That was the very first glimmer that we might have been onto something special. A post shared by ZOX zox.

Q: Why are wristbands, in general, popular? A: Wristbands are easy to collect, stack and accessorize. Q: What sets your wristbands apart from other ones on the market? A: One thing that was really important to me was the idea of reversibility with a purpose. The key to making that feasible was having phenomenal artwork on the reverse so it truly felt like both sides were great options. This led to us working to make the collector cards that come with each ZOX meaningful.

On top of that, I feel like the collectability of ZOX has taken us to a whole new level. ZOXTip : Did you know you can add charms to your singles for some bling?

Q: How have product drops helped ZOX build a bigger following? I think it was just fun for us to build up the excitement each week as we shared something new.